Royal Design
Planned and designed cohesive social content for Royal Design, translating seasonal campaigns and brand identity into engaging posts across organic channels.
What i did
My work involved creating a variety of social media assets, including feed posts and carousel graphics, optimized for readability and engagement. I also carefully crafted copy to reflect Royal Design’s brand voice, making each post informative, approachable, and aligned with the seasonal campaign goals. I iterated on visual concepts based on client feedback, ensuring that every post maintained clarity, cohesion, and a polished look that aligned with the brand’s identity.
ABOUT
PROJECT TYPE
SOCIAL MEDIA ASSETS
ROLE
GRAPHIS DESIGNER & ORGANIC LEAD
TOOLS
ADOBE DESIGN PROGRAMS
Deliverables
DESIGNED AND PLANNED PAID ADS, ORGANIC ASSETS & PRINT
Each month, I planned the content collaboratively with the client using Trello, mapping out campaigns, post types, and sequencing. This monthly content calendar provided a clear overview of themes, product highlights, and posting frequency, making it easier to coordinate visuals, copy, and campaigns while maintaining brand consistency.
Impact / Outcome
The content calendar and visual assets helped maintain consistent posting across channels and strengthened Royal Design’s brand voice.
The client appreciated the clarity, aesthetics, and alignment of the posts with campaign goals, and my contributions enabled the marketing team to execute campaigns efficiently with on‑brand, ready‑to‑publish content. This project demonstrates how design, copy, and strategic planning can work together to create engaging and cohesive social campaigns.
