Kuling
Designing Minolei’s digital foundation with a user-first approach for a smooth brand launch
In this project with Kuling, I worked on helping the brand take its first real steps onto TikTok.
They hadn’t used the platform before, so our mission was to figure out how their playful, stylish identity could come to life in that fast, dynamic format — and really resonate with their target audience.
ABOUT
PORJECT TYPE
CONTENT CREATION
ROLE
GRAPHIC DESIGNER & PHOTOGRAPHER
Deliverables
TIKTOK CONTENT
I focused on creating content that felt native to TikTok: trend-driven, fun, and relatable. We tested different types of videos — some more eye-catching and polished, others more spontaneous and personal. Little by little, we shaped a tone and visual style that felt true to Kuling, while also tapping into what actually engages people on the platform.
In the end, Kuling went from having no TikTok presence at all to becoming a brand that shows up in an authentic, engaging way — especially for parents scrolling for inspiration, but also with a wink to the next generation of digital natives.
