Royal Design
Bringing Royal Design’s refreshed identity to life across digital and physical touchpoints.
As the main client contact, I led the rollout of Royal Design’s new brand identity across all digital channels. I collaborated closely with the client to develop the full content calendar, planning every asset, and also produced the content for both organic and paid campaigns. My approach was to helped the brand maintain a strong, recognizable presence while driving audience interaction.
ABOUT
PROJECT TYPE
SOCIAL MEDIA ASSETS
ROLE
GRAPHIS DESIGNER & ORGANIC LEAD
TOOLS
ADOBE DESIGN PROGRAMS
Deliverables
PAID ADS, ORGANIC ASSETS & PRINT
Each month I planned and organized all content using Trello, mapping out every post for feed and story. I created recurring themes like “Week’s Top 5” and “This or That” to build a consistent narrative and drive engagement. I ensured all content, both organic and paid, aligned with the brand’s identity and storytelling, delivering a cohesive experience across all platforms.
To create a true 360-degree brand experience, I also translated the new look into the physical space by designing print materials and in-store communications that carried the same clarity and tone into Royal Design’s stores.
The result was a modern and unified brand presence -online and offline, that feels as inspiring as the interiors Royal Design is known for.
