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Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

More than just a newsletter

Each week, the newsletter brings a fresh product focus — sometimes a statement dress, other times a soft, seasonal palette. My role is to translate that focus into a newsletter that feels as carefully curated and elegant as the collection itself.

I design each sendout with the featured products in mind, shaping flexible layouts that either give room for a standout piece or create a gentle flow between multiple looks. I also craft email copy that reflects Adoore’s confident and feminine voice, text that goes beyond product details to set a mood, invite curiosity, and encourage exploration of the collection. The tone is warm and personal, more like a thoughtful note than a typical marketing message.

I choose visual elements such as soft grids, generous white space, and refined typography to mirror the brand’s aesthetic and make the newsletters feel welcoming and easy to read.

The newsletters were well received internally for their elegant design and cohesive brand tone, helping to elevate the email experience and support ongoing engagement with Adoore’s audience.

ABOUT

PROJECT TYPE

Design newsletter

ROLE

GRAPHIC DESIGNER

TOOLS

KLAVIYO

Deliverables

visual layout, copy + tone, editorial feeling

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