Apotek Hjärta
PRODUCING SCALABLE, HIGH-QUALITY MATERIALS FOR APOTEK HJÄRTAT
For Apotek Hjärtat’s campaign, I managed the production of both graphics and set design, crafting visuals and environments that prioritized emotional storytelling over product features. The focus was on creating tangible assets that engaged customers and made the brand feel approachable and human.
ABOUT
PORJECT TYPE
PRODUCTION & GRAPHIC DESIGN
ROLE
SET & GRAPHIC DESIGNER
Deliverables
VISUALS & PAID ADS
As set designer for Apotek Hjärtat’s campaign, I followed Meta’s ‘Pitch, Play & Plunge’ framework: Pitch – presenting initial set concepts to align vision; Play – experimenting with layouts, props, and visuals to refine the environment; Plunge – executing the final set build and producing flexible, reusable materials ready for future campaigns.
My work helped transform the campaign into more than just marketing — it became a meaningful experience that strengthened customer loyalty and gave Apotek Hjärtat a warmer, more relatable identity.
