Apotek Hjärta
PRODUCING SCALABLE, HIGH-QUALITY MATERIALS FOR APOTEK HJÄRTAT
For Apotek Hjärtat’s campaign, the goal was to create visuals and environments that prioritized emotional storytelling over product features, making the brand feel approachable and human in a crowded market.
ABOUT
PORJECT TYPE
PRODUCTION & GRAPHIC DESIGN
ROLE
SET & GRAPHIC DESIGNER
Deliverables
VISUALS & PAID ADS
What i did
As Set & Graphic Designer, I managed both the production of campaign graphics and the physical set design. I crafted visual assets across formats, from social media reels to production stills and ensured that each design element supported the campaign’s tone and visual language. I also worked closely with the team to refine concepts and ensure seamless execution.
Impact / Outcome
My work helped transform the campaign into more than just marketing — it became a meaningful experience that strengthened customer loyalty and gave Apotek Hjärtat a warmer, more relatable identity. The final visuals were engaging, emotionally resonant, and consistent across paid and organic channels.
I followed Meta’s “Pitch, Play & Plunge” framework: Pitch — presenting initial set concepts to align vision; Play — experimenting with layouts, props, and visuals to refine the environment; Plunge — executing the final set build and producing flexible, reusable materials for future campaigns. This iterative, hands‑on design process ensured both consistency and adaptability across formats.
